A Picture is Worth a Thousand [Dollars?] – Importance of...
June 28, 2012 |
Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
SES San Francisco: Semantic Search – Increase Engagement...
June 26, 2012 |
Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
Optimizing for Local Search – Interview with Mike...
June 8, 2012 |
Speaking Our Minds, Web Design and Promotion
At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest...
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
Changed Your Hotel Name? How to Thoroughly Update Your Brand...
May 24, 2012 |
Hotel
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
How Hoteliers Can Benefit from the Rise of QR Codes
May 24, 2012 |
Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...
Learn How Your PPC Keywords Compare to Your Competitors
May 24, 2012 |
Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
5 Tips for Better Facebook Ad Performance
May 24, 2012 |
Web Design and Promotion
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven...
How To Maximize Your PPC Budget: Use Negative Keywords
April 24, 2012 |
Web Design and Promotion
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the...
Review Management: the Front Desk of your Online Equity
April 24, 2012 |
Getting Social
Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of...