Industrial Strength SEO & Analytics Power Tools
March 2, 2012 |
Speaking Our Minds, Web Design and Promotion
There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 |
Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
Schema.org & Meta Tagging Best Practices
March 1, 2012 |
Speaking Our Minds
Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your...
Explicit Annotations for Multi-Language Sites
March 1, 2012 |
SEO
Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West...
Retargeting & Remarketing: The New Behavioral Ads
March 1, 2012 |
Speaking Our Minds
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value....
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
WiFi and Operating System Targeting Gives a Boost to Mobile PPC
February 27, 2012 |
Web Design and Promotion
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range...
Why You Should Bid on Your Brand Name
February 24, 2012 |
Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...
Tips To Encourage Your Social Followers To Share Your Content
January 26, 2012 |
Getting Social
Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning...
2012 Resolutions To Improve Your PPC’s Bottom Line
January 26, 2012 |
Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...