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Cross-Marketing Optimization – Search, Social, and Mobile

Cross-Marketing Optimization – Search, Social, and Mobile...

With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
Mobile Marketing

Mobile Site vs Responsive Design Site – Which One is Right...

January 30, 2013   |   Web Design and Promotion
In need of a mobile website, but unsure which mobile strategy (mobile website or responsive website) is best for your business? In this article, Milestone uncovers the difference...
HSMAI Logo

HSMAI Names Milestone Internet Marketing’s CEO as One of Top...

January 28, 2013   |   Industry News
The award recognizes the “best of the best” in the hospitality, travel and tourism industries and celebrates the sales, marketing, and revenue management leaders and...

Benefits of Long Tail Keywords and a Tool That Helps

September 5, 2012   |   Web Design and Promotion
The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online...
Tips For Adding Fresh Website Content

Gain Larger Market Share Through User Sentiment

August 28, 2012   |   Web Design and Promotion
This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what...
Bid on Branded Keywords

Why Bid on Branded Keywords

July 30, 2012   |   Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
Metrics to Analyze and Optimize Mobile Paid Search Campaigns

Metrics to Analyze and Optimize Mobile Paid Search Campaigns

June 28, 2012   |   Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...
Social Media Efforts

Are Your Social Media Efforts Working with Each Other?

June 28, 2012   |   Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
Semantic Search and User Sentiment

Semantic Search and User Sentiment in Pay-Per-Click Ads

June 28, 2012   |   Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...
Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012   |   Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...