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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Google has rolled out the December 2020 Core Algorithm Update - milestoneinternet.com, Milestone Inc.

Google Has Rolled Out the December 2020 Core Algorithm Update

December 8, 2020   |   SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
Building Your Hotel’s Digital Presence with Google My Business

Building Your Hotel’s Digital Presence with Google My Business

December 5, 2020   |   Hotel, Local Search, Web Design and Promotion
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
7 Steps to Accelerate Your Digital Transformation

7 Steps to Accelerate Your Digital Transformation

The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy error-free advanced schemas and drive Entity Search Optimization - milestoneinternet.com, Milestone Inc.

Milestone Schema Manager – Deploy Error-Free Advanced...

November 30, 2020   |   Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Engage2020: Transform. Rebound. Accelerate. - milestoneinternet.com, Milestone Inc.

Engage2020 Summary

November 16, 2020   |   ENGAGE, SEO, Webinar, Webinar Recap
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
What Recent Changes to Google Shopping Mean for Your Business - milestoneinternet.com, Milestone Inc.

What Recent Changes to Google Shopping Mean for Your Business

November 10, 2020   |   Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-location brands: Engage your local consumers with Google Posts at scale across locations - milestoneinternet.com, Milestone Inc.

Multi-Location Brands: Engage Your Local Consumers with Google...

November 3, 2020   |   Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Milestone Reviews: The one-stop shop to manage your reputation, instill trust and improve your visibility online - milestoneinternet.com, Milestone Inc.

Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...

November 2, 2020   |   Local Promotion, Local Search, SEO
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Holiday Shopping with COVID Highlights Digital Transformation Opportunities with Forecast 51% Increase in Online Purchases - milestoneinternet.com, Milestone Inc.

Holiday Shopping with COVID Highlights Digital Transformation...

October 30, 2020   |   Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Changes to BERT and Google Search Results: How you can prepare - milestoneinternet.com, Milestone Inc.

Changes to BERT and Google Search Results: How You Can Prepare

October 21, 2020   |   Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
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