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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Engage2020: Transform. Rebound. Accelerate. - milestoneinternet.com, Milestone Inc.

Engage2020 Summary

November 16, 2020   |   ENGAGE, SEO, Webinar, Webinar Recap
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
What Recent Changes to Google Shopping Mean for Your Business - milestoneinternet.com, Milestone Inc.

What Recent Changes to Google Shopping Mean for Your Business

November 10, 2020   |   Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-location brands: Engage your local consumers with Google Posts at scale across locations - milestoneinternet.com, Milestone Inc.

Multi-Location Brands: Engage Your Local Consumers with Google...

November 3, 2020   |   Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Milestone Reviews: The one-stop shop to manage your reputation, instill trust and improve your visibility online - milestoneinternet.com, Milestone Inc.

Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...

November 2, 2020   |   Local Promotion, Local Search, SEO
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Holiday Shopping with COVID Highlights Digital Transformation Opportunities with Forecast 51% Increase in Online Purchases - milestoneinternet.com, Milestone Inc.

Holiday Shopping with COVID Highlights Digital Transformation...

October 30, 2020   |   Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Changes to BERT and Google Search Results: How you can prepare - milestoneinternet.com, Milestone Inc.

Changes to BERT and Google Search Results: How You Can Prepare

October 21, 2020   |   Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
Seizing opportunities with the Core Vitals Update - milestoneinternet.com, Milestone Inc.

Seizing Opportunities with the Core Vitals Update

October 8, 2020   |   SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
Understanding the Core Vitals Update - milestoneinternet.com, Milestone Inc.

Understanding the Core Vitals Update

October 8, 2020   |   SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
- milestoneinternet.com, Milestone Inc.

Marriott’s What to Expect Content Builds Booking Confidence

September 29, 2020   |   Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Milestone’s Core Web Vitals Solution-banner - milestoneinternet.com, Milestone Inc.

Milestone’s Core Web Vitals Solution: Is your website ready...

September 22, 2020   |   Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
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