How do you use the social media starfish and now the Social Media Octagon?

Decide which legs or channels of the starfish you will use and then make a content plan or content calendar to create assets to publish to the channels.

How do I make a social media strategy?

Use the starfish to help you select the social media channels and platforms you will use. Then invest time and resources making the profile of your social media sites up-to-date and engaging.

How do I make a social media plan?

After picking the channels, note the kind of topics and content that are popular, and identify the topics and content you will create.

How often should I publish in social media?

You should publish a blog at least twice a week, and you should post on Facebook two to three times a week, and Twitter most every day. Post on LinkedIn twice a week. Publishing at that cadence means you need to invest time in the content calendar and production.

What are the benefits of social media?

Social media can help you reach new audiences. It can be a significant channel for those B2C companies, where the viral effect or k-factor can really take off among groups of friends. Social media helps you create user generated content and engage people with rich media like images, videos, get interactive. Here are the primary channels: 1. Blogs on your site or syndicated through a feed 2. Photos: Flickr, Pinterest, 500 px, SmugMug, Photobucket 3. Videos: YouTube, Vimeo, Tik Tok 4. Personal Social Networks: Facebook, Twitter, LinkedIn, Bebo 5. Events and groups: Meetup, Facebook Groups, LinkedIn Groups 6. Email: Retarget your email subscribers in social media 7. Question Communities: Quora, Yahoo Answers 8. Audio: Podcasting, BlogTalkRadio, Twittergram Once you have selected your social media channels, create a plan to produce quality content to share on the channels at least twice a month. That may mean a photography plan, a video plan, an article plan, a podcast plan, a text plan, an interactive plan, and save some capacity for newly emerging social platforms, like Tik Tok and WeChat if you do business in China. Milestone provides social media services as part of an omnichannel marketing plan. Please contact us to learn more at sales@milestoneinternet.com or call us on +1 408 200 2211.

Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.

Guide to social media 2021 - milestoneinternet.com, Milestone Inc.

Social Media Starfish

December 17, 2020 | Getting Social

The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...

Add to Bookmarks

How Milestone Sees Hotels and Businesses Recovering from Current...

December 15, 2020 | Hotel

By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...

Add to Bookmarks

Why Is SEO Important?

December 12, 2020 | SEO

There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...

Add to Bookmarks

Milestone awarded most influential company award - milestoneinternet.com, Milestone Inc.

Milestone Selected as a Most Influential Company by CIO Bulletin...

December 12, 2020 | Business Growth, Industry News

Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...

Add to Bookmarks

2021 Trends Webinar - milestoneinternet.com, Milestone Inc.

Webinar Recap: 2021 Business and Digital Marketing Trends

December 11, 2020 | Industry News

Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience...

Add to Bookmarks

Video Marketing: Driving Engagement Across Industries - milestoneinternet.com, Milestone Inc.

Guide to Video Marketing: Driving Engagement Across Industries

December 9, 2020 | Digital Marketing Ideas, Digital Media Marketing, Industry News, SEO

Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...

Add to Bookmarks

Google Has Rolled Out the December 2020 Core Algorithm Update

December 8, 2020 | SEO

While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...

Add to Bookmarks

Building Your Hotel’s Digital Presence with Google My Business

December 5, 2020 | Hotel, Local Search, Web Design and Promotion

Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...

Add to Bookmarks

7 Steps to Accelerate Your Digital Transformation

December 1, 2020 | Search Experience Optimization, SEO, Web Design and Promotion

The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...

Add to Bookmarks

Milestone Schema Manager – Deploy Error-Free Advanced...

November 30, 2020 | Search Experience Optimization, SEO

Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...

Add to Bookmarks