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writing website content

Search Engine Optimization Basics: How Relevant Is Your Content?

June 19, 2014   |   Hotel, SEO
With Google's Hummingbird and Panda 4.0 updates, is your website strategy still working? Find out what search engines deem as valuable and relevant content, and get tips on easy...
Keyword Research Tools & Techniques

Keyword Research Tools & Techniques for SEO Success

February 27, 2014   |   SEO
The SMX West 2009 session for “Keyword Research Tools & Tactics” featured speaker Christine Churchill from KeyRelevance. Christine spoke about the basics of keyword...
Pay Per Click Channels for Your Business [Video]

Pay Per Click Channels for Your Business [Video]

December 16, 2013   |   Digital Media Marketing, Videos
  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different...
Hello Hummingbird! [Video]

Hello Hummingbird! [Video]

December 11, 2013   |   Industry News, Speaking Our Minds, Videos
Google's Hummingbird delivers users highly relevant results no matter how or where they search...
SES San Francisco

SES San Francisco: Semantic Search – Increase Engagement...

June 26, 2012   |   Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
PPC Keywords

Learn How Your PPC Keywords Compare to Your Competitors

May 24, 2012   |   Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
Bid on Your Brand Name

Why You Should Bid on Your Brand Name

February 24, 2012   |   Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...
Tips To Encourage Your Social Followers To Share Your Content

Tips To Encourage Your Social Followers To Share Your Content

January 26, 2012   |   Getting Social
Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning...
QR Code scanning trends

Watch Out QR Codes, Here Comes NFC

November 30, 2011   |   Getting Social
Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC)...
Hotel Online Reputation Management

Importance of Social Media Tracking and Online Reputation...

November 29, 2011   |   Getting Social
Hotels, Social Media, and Online Reputation Management - this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media,...