How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
Focus on Conversions and Not Clicks
April 26, 2011 |
Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
New Google AdWords Report Shows ‘Free Clicks’
January 31, 2011 |
Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
New Google AdWords Report Shows Click Type
January 17, 2011 |
Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...
Reaching International Customers Through...
December 8, 2010 |
Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
Paid Search on Facebook
November 15, 2010 |
Web Design and Promotion
In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing...
How to Hire an SEO – Salaries, Types & Titles
November 11, 2010 |
SEO
The session “How to Hire an SEO – Salaries, Types, and Titles” helped show inside information to the SEO industry and the ideal SEO...
10 Things to Supercharge your SEM Campaigns
August 19, 2010 |
Conversion Best Practices
From PPC to SEO to Social Media to landing page testing and optimization, this session gave users real, actionable tips, strategies and secrets to get more out of your online...
Short Tail vs. Long Tail links: What should your strategy be?
August 19, 2010 |
Web Design and Promotion
Are you building quality trust worth links? Get tips from expert Jim Boykin with...