Menu
Milestone Blog

Digital Marketing Ideas

How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Add to Bookmarks

Driving Revenue through Search Marketing Fundamentals

Simple techniques that boost search marketing performance and drive...
Add to Bookmarks

Differentiate or Die SMX West 2012 Experts

A compiled list of key takeaways from SMX experts on the topic of differentiation and translated into actionable items for hoteliers....
Add to Bookmarks

Learn Best Practices for Case Study Testing

Experts at SMX West 2012 shared tips in the session, “Best Practices for Paid Search Testing – Case Study Panel” Learn the best methods to conduct a formal case study....
Add to Bookmarks

Best Practices with adCenter For Bing & Yahoo

The SMX West 2012 panel on best practices for Microsoft adCenter examined tips and tools for achieving success with a PPC campaign on Bing and Yahoo and how to leverage...
Add to Bookmarks

Maximizing Paid Search Campaigns with Google’s Adwords...

The SMX West 2012 panel on Adwords Extensions discusses best practices for setting up Google Adwords PPC campaigns for success. From click-to-call extensions to product...
Add to Bookmarks

Effective Social Media Contest Case Study: Hotel 1000

January 26, 2012   |   Digital Marketing Ideas, Getting Social
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Add to Bookmarks

Ways To Optimized Your Website With Fresh Content

There are many components to a website or webpage’s freshness factor, but it all boils down to these top four: date of the last update, frequency of updates, quality and...
Add to Bookmarks

Top 5 Dos and Don’ts for Local Business Listings

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
Add to Bookmarks

Five Tips For Adding Fresh Content To Your Website

Google recently announced a further update to their algorithm which favors fresh content and up-to-date relevant results. In the light of the update, it is critical that marketers...
Add to Bookmarks