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With climate change becoming more visible every year, the public has more interest in green practices and green businesses. You can see evidence of on the news and in social media.   In a survey conducted in 2020, 45 percent of respondents said they wanted to find products that were sustainable or ecologically friendly. Similarly, 44% […]

Have you ever made a purchase based on someone’s recommendation? You trusted them because they were an expert, a friend, or someone you admire. This is the power of word-of-mouth marketing. In our modern world, influencer marketing taps into this powerful strategy to help you gain more leads and increase sales. Statista estimates that the […]

As marketers in today’s world, we understand how easy it is to become swept up in what everyone else is doing. However, the possibilities are unlimited, whether you’re generating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects. To put it another way, we just cannot do everything. So, […]

Instagram is one of the top fastest-growing social media platforms in existence. Yet, when Instagram was in its initial phases back in 2010, it was like any other social platform: full of selfies, pets, and food photos.  By 2022, Instagram’s evolution from a simple photo-sharing app to a full-fledged marketing platform is almost complete. Instagram […]

LinkedIn is a valuable part of a company’s owned media strategy. The professional social network is one that will not only help generate leads but also provide an excellent way to build relationships with decision-makers and candidates in your industry. LinkedIn has become the preferred network for business-to-business marketing. What exactly is LinkedIn marketing? LinkedIn […]

Advertising is a crucial element of every business’s marketing strategy. There are multiple social media platforms and search engines that businesses can leverage when implementing advertising campaigns. However, Whatsapp is becoming a significantly popular option for marketers wanting to engage the potential audience directly.  The Meta-owned app has approximately 2 billion users worldwide, and those users send around 100 billion messages daily […]

Marketing focuses on 3 primary things: 1) customer acquisition, 2) customer engagement and renewal, and 3) employee acquisition and retention. All the marketing functions should help improve one of these. Effective marketing will do more than just bring in leads, it will also help Sales tell the company story, improve conversion, and decrease the sales […]