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The SEO landscape has changed. COMPLETELY! 80% of online searches are discovery. Grabbing the high-visibility positions on search is critical for businesses to drive engagement and conversions. To do so, businesses invest time and resources in building technical infrastructure to boost their SEO. Yet, despite all efforts, over 90% of digital content has NO audience! […]

Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google Business Profile, formerly called Google My Business or GMB. If you’ve seen a drop in your rankings and visibility on local searches this could be due to […]

With the advent of countless digital platforms, enterprises are forced to invest in digital marketing to maintain consistent growth. As all franchise owners understand that operating an enterprise business is one thing, but duplicating the company’s success across demographics is entirely another challenge.  As the franchise landscape is getting more competitive, enterprise business owners must create coherent franchise marketing […]

Agility in creating digital experiences is a competitive advantage in the current era. Forrester defines an Agile content management system as: “A platform that allows all users — developers, creatives, marketers, and business users to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results.” Further Forrester outlines […]

Due to the Covid-19 pandemic retailers, banks, restaurants, and many other sectors were forced into years of growth in digital penetration within the first few months of the pandemic to stay in business.    A rapid surge in change and traffic can provide marketers a better understanding of customers if they capture, store, report, and interpret […]

The wide availability of products and services across the Internet makes product and price differentiation more challenging. 20 years ago, businesses venturing into digital only need to build an appealing website, publish content regularly, and make smart investments in email, search, and paid media to attract and engage visitors online. But, as the Internet landscape […]

In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon.  Millions of businesses rely on services like Google Analytics to understand their customers and create better experiences for them. With the industry focus moving towards user privacy & cookie-less browsing, […]

In today’s world, content marketing has become central to many brands’ inbound marketing strategy. Content marketing requires strategy, consistency, lots of creative resources, and   What is a content strategist? A content strategist is a person who develops a strategy for promoting the company’s stories. He focuses on content planning, design, development, production, management, analysis, and […]

Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that pulls people in and helps you build trust and credibility with potential customers.   We’ve touched on content marketing (a subset of inbound marketing) and have shown it costs 62% […]

With climate change becoming more visible every year, the public has more interest in green practices and green businesses. You can see evidence of on the news and in social media.   In a survey conducted in 2020, 45 percent of respondents said they wanted to find products that were sustainable or ecologically friendly. Similarly, 44% […]