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Webinar Recap: 10 Must-Haves for Your SEO-First CMS in 2022

In the webinar, we discussed the 10 Must-Haves for Your SEO-First CMS in 2022 and how this will help in grabbing the high-visibility positions on search to drive engagement and conversions for businesses. We also discussed the importance for a large or mid-size website to optimize the content for an omnichannel digital experience that is […]

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Why Do Details on My Google Business Profile Keep Changing?

Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google Business Profile, formerly called Google My Business or GMB. If you’ve seen a drop in your rankings and visibility on local searches this could be due to […]

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Franchise Marketing that Drives Growth

With the advent of countless digital platforms, enterprises are forced to invest in digital marketing to maintain consistent growth. As all franchise owners understand that operating an enterprise business is one thing, but duplicating the company’s success across demographics is entirely another challenge.  As the franchise landscape is getting more competitive, enterprise business owners must create coherent franchise marketing […]

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Milestone in the Forrester Now Tech Agile CMS Report

Agility in creating digital experiences is a competitive advantage in the current era. Forrester defines an Agile content management system as: “A platform that allows all users — developers, creatives, marketers, and business users to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results.” Further Forrester outlines […]

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How to Use Data-Driven Decisions to Create a Marketing Strategy

Due to the Covid-19 pandemic retailers, banks, restaurants, and many other sectors were forced into years of growth in digital penetration within the first few months of the pandemic to stay in business.    A rapid surge in change and traffic can provide marketers a better understanding of customers if they capture, store, report, and interpret […]

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How Does Website Personalization Work?

The wide availability of products and services across the Internet makes product and price differentiation more challenging. 20 years ago, businesses venturing into digital only need to build an appealing website, publish content regularly, and make smart investments in email, search, and paid media to attract and engage visitors online. But, as the Internet landscape […]

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How to Do Advertorial and Native Advertising

Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve an entirely distinct purpose. Still, both advertisers and advertising sales managers struggle to differentiate the two. Therefore, let’s first understand the basic concept behind advertorial and native advertising.  […]

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Google Analytics 4: The Next Generation of Google Analytics

In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon.  Millions of businesses rely on services like Google Analytics to understand their customers and create better experiences for them. With the industry focus moving towards user privacy & cookie-less browsing, […]

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How to Use a Content Strategist Role for Successful Inbound Marketing

In today’s world, content marketing has become central to many brands’ inbound marketing strategy. Content marketing requires strategy, consistency, lots of creative resources, and   What is a content strategist? A content strategist is a person who develops a strategy for promoting the company’s stories. He focuses on content planning, design, development, production, management, analysis, and […]

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Guide to Inbound Marketing

Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that pulls people in and helps you build trust and credibility with potential customers.   We’ve touched on content marketing (a subset of inbound marketing) and have shown it costs 62% […]

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