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In the webinar, we discussed the 10 Must-Haves for Your SEO-First CMS in 2022 and how this will help in grabbing the high-visibility positions on search to drive engagement and conversions for businesses. We also discussed the importance for a large or mid-size website to optimize the content for an omnichannel digital experience that is […]

Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google Business Profile, formerly called Google My Business or GMB. If you’ve seen a drop in your rankings and visibility on local searches this could be due to […]

With the advent of countless digital platforms, enterprises are forced to invest in digital marketing to maintain consistent growth. As all franchise owners understand that operating an enterprise business is one thing, but duplicating the company’s success across demographics is entirely another challenge.  As the franchise landscape is getting more competitive, enterprise business owners must create coherent franchise marketing […]

Agility in creating digital experiences is a competitive advantage in the current era. Forrester defines an Agile content management system as: “A platform that allows all users — developers, creatives, marketers, and business users to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results.” Further Forrester outlines […]

Due to the Covid-19 pandemic retailers, banks, restaurants, and many other sectors were forced into years of growth in digital penetration within the first few months of the pandemic to stay in business.    A rapid surge in change and traffic can provide marketers a better understanding of customers if they capture, store, report, and interpret […]

The wide availability of products and services across the Internet makes product and price differentiation more challenging. 20 years ago, businesses venturing into digital only need to build an appealing website, publish content regularly, and make smart investments in email, search, and paid media to attract and engage visitors online. But, as the Internet landscape […]

Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve an entirely distinct purpose. Still, both advertisers and advertising sales managers struggle to differentiate the two. Therefore, let’s first understand the basic concept behind advertorial and native advertising.  […]

In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon.  Millions of businesses rely on services like Google Analytics to understand their customers and create better experiences for them. With the industry focus moving towards user privacy & cookie-less browsing, […]

In today’s world, content marketing has become central to many brands’ inbound marketing strategy. Content marketing requires strategy, consistency, lots of creative resources, and   What is a content strategist? A content strategist is a person who develops a strategy for promoting the company’s stories. He focuses on content planning, design, development, production, management, analysis, and […]

Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that pulls people in and helps you build trust and credibility with potential customers.   We’ve touched on content marketing (a subset of inbound marketing) and have shown it costs 62% […]

With climate change becoming more visible every year, the public has more interest in green practices and green businesses. You can see evidence of on the news and in social media.   In a survey conducted in 2020, 45 percent of respondents said they wanted to find products that were sustainable or ecologically friendly. Similarly, 44% […]

Have you ever made a purchase based on someone’s recommendation? You trusted them because they were an expert, a friend, or someone you admire. This is the power of word-of-mouth marketing. In our modern world, influencer marketing taps into this powerful strategy to help you gain more leads and increase sales. Statista estimates that the […]

As marketers in today’s world, we understand how easy it is to become swept up in what everyone else is doing. However, the possibilities are unlimited, whether you’re generating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects. To put it another way, we just cannot do everything. So, […]

Instagram is one of the top fastest-growing social media platforms in existence. Yet, when Instagram was in its initial phases back in 2010, it was like any other social platform: full of selfies, pets, and food photos.  By 2022, Instagram’s evolution from a simple photo-sharing app to a full-fledged marketing platform is almost complete. Instagram […]

LinkedIn is a valuable part of a company’s owned media strategy. The professional social network is one that will not only help generate leads but also provide an excellent way to build relationships with decision-makers and candidates in your industry. LinkedIn has become the preferred network for business-to-business marketing. What exactly is LinkedIn marketing? LinkedIn […]

Advertising is a crucial element of every business’s marketing strategy. There are multiple social media platforms and search engines that businesses can leverage when implementing advertising campaigns. However, Whatsapp is becoming a significantly popular option for marketers wanting to engage the potential audience directly.  The Meta-owned app has approximately 2 billion users worldwide, and those users send around 100 billion messages daily […]

Marketing focuses on 3 primary things: 1) customer acquisition, 2) customer engagement and renewal, and 3) employee acquisition and retention. All the marketing functions should help improve one of these. Effective marketing will do more than just bring in leads, it will also help Sales tell the company story, improve conversion, and decrease the sales […]