Utell Hotels & Resorts and Milestone, Inc. form a strategic partnership to enhance hotel internet marketing solutions. The union is geared to better serve the hotel and lodging industry with an expanded portfolio of cutting-edge internet marketing strategies that drives online revenue.

Join Milestone’s social media communities today to be updated with the latest news on SEO strategies, internet marketing, Web 2.0 products, and more! Join our online networks now and take advantage of our special website promotions.

Web Marketing Association awards Milestone Internet Marketing, Inc. 5 WebAwards for Hotel Website Development and Promotion at its 12th Annual WebAward Competition.

Milestone Internet Marketing revealed the launch of its hosted Content Management System - Galexi™. The Galexi™ system is developed for the hospitality and travel segments and allows hotel and restaurant chains and hospitality associations to quickly develop and oversee websites for their members. The advanced Content Management System is presented as a hosted solution and does not involve hardware or software installations and can be used from any computer.

Milestone is a leading provider of comprehensive internet marketing solutions for the lodging, hospitality and travel industry, specializing in hotels, motels, bed and breakfasts, resorts, restaurants and inns. Over the years, we have developed proven internet marketing solutions that drive revenue and income for our clients and give them an incredible return on investment.

Why Milestone?

We combine our extensive experience in hotel sales and marketing with internet marketing techniques and technologies to create effective internet presence for our clients that generates additional incremental revenue at marginal cost and a phenomenal return on investment for our clients.

Our Unique Differentiators

• Combine our experience in hotel sales and marketing with online marketing techniques
• Developing online marketing strategies  
• MileSearch™ organic internet marketing techniques
• Portfolio based pay-per-click approach
• High-quality and creative designs
• Several brand relationships 

Milestone Accomplishments

• Milestone is recognized as a leading educator for internet marketing for the lodging industry. Milestone has spoken for AHLA, CLIA, AAHOA, Best Western International, Eye for Travel, HFTP, and many other associations
• Won Choice Hotel Award for 2004 best website in entire region 12
• Hotels to HTMLs™ - Handbook and Workshop
• Best Western International licenses the online edition of Hotels to HTMLs™  handbook for their membership

Milestone is a preferred vendor for several hotel chains, and our clients include full-service and limited-service hotels, motels, resorts, and bed and breakfasts and vacation rentals from leading hotel chains.

Q - Do I have to update my website every month?
A - Search Engine loves fresh and relevant content. Search criteria changes every month. It is important that you update your website at least once a quarter, if not every month. For example, you've optimized a particular page for the keyword phrase “cheap wedding packages” and increased link relevancy for cheap wedding packages because of the search criteria last month. Today, however, when people are looking for “inexpensive wedding packages,” you'll be out of luck. So, it's critically important to update your site and all incoming links with current search criteria. These changes are also called algorithm updates.

Q - It looks very pretty to have website done in flash. Is flash search engine compatible?

A - It is only compatible if used in moderation. Search Engines do not read flash and images. One thing to remember, however, is that generally people do not like to see pop-up windows prompting to install flash now. If their computer does not have the program, most people will just skip the home page. That is why it's smart to keep home pages simple, content rich, and quick to download. You can always have small area of the website done in flash rather than complete website. It is important to remember, ultimate goal is to drive releavant traffic to your website. If search engine can not read your site because it is done in flash than how will customer find out? Check out Google Information for Webmasters.

Q - My page rank is five. My competitor's page rank is 4. Still they show up higher in search results than I do. Why?
A - It is very important that all your incoming links are using relevant keyword phrases to describe you. If you do not use relevant incoming links, then you are still going to have trouble ranking high.

Q - I have paid several thousand dollars to optimize my website because I wanted to be number one for Silicon Valley hotels. Why don't I see my hotel anywhere on the Web?
A - The problem is that most people want to be number one for the phrases that they think people are using to find them. But what if your search phrases are off the mark? For example, are you sure people are using ” Silicon Valley hotels” to find you. When we did our research, we found that people are looking for “silicon valley hotels motels” to find lodging in Silicon Valley . In other words, search engine optimization is all about identifing the keyword phrases people are using to search for you and optimizing your website for those specific keyword phrases. Ask your SEO firm to give you a list of keyword phrases they will use to optimize your website and then check your ranking.

Q - What should I look for when selecting a search engines optimization company? Who should we trust?
A - Look for a company that will work with you, has experience in your industry, is certified in search engine optimization skills, and can dedicate time to understand what is really needed to create your strong Web presence. There are a lot of unethical companies that will do anything possible to get your business. I think the best way to make a decision is to be active and involved in the decision-making process, by defining the goals and objectives of your internet marketing campaigns, what steps will be taken to achieve results, carefully tracking all the stats, and by carefully analysing your return on investment.

Q - Should you consider getting enrolled in 5000 Search Engines for just $20?
A - In our opinion, the internet marketing firms that offer such a service are using a 'throw it at the wall and see if it sticks' approach to something that requires pinpoint accuracy. They are usually only going to submit your home page, not all the other pages on your site. There are less than 10 major search engines, another 20 minor ones, and 4,470 that no one ever uses.