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Rethinking Keyword Management

where can the average digital marketer turn to when the available options for keyword research tools are overwhelming and difficult to use?

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About 4 months ago by     No Comments Post Comments
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Webinar Video: 2019 State of Local Search & How to Get Your Business In Front of Users

Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into their business.

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About 5 months ago by     No Comments Post Comments
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9 Key Elements for Benchmarking Your Hotel’s SEO Performance

In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve performance.

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About 6 months ago by     No Comments Post Comments
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5 Reasons ADA Conformance Matters in Hotel Website Design

Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website.

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About 7 months ago by     No Comments Post Comments
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The Impact of Schemas on Your Digital Business

Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of well-structured data. By utilizing schema, you can create a more user-friendly experience that will benefit your business.

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About 8 months ago by     No Comments Post Comments
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What Matters in CMS for Voice Search?

Voice is the future of search, but is your CMS going to be able to cut it?

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About 11 months ago by     No Comments Post Comments
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Milestone Wins “Best Overall SEO & SEM” at the Landy Awards

The Best Overall Search Marketing Initiative recognizes exceptional integration efforts between organic search engine optimization and paid search advertising programs

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About 1 year ago by     Comments are off for this post Post Comments
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6 keys to Digital Marketing success in 2018, Part 3: User experience

In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to ensuring smooth user experiences and navigation.

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About 2 years ago by     Comments are off for this post Post Comments
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9 steps to drive more direct bookings for your hotel

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business.

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Case Study: The Impact of Google posts on visibility, CTR, & Ranking

The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

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About 2 years ago by     Comments are off for this post Post Comments
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