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Google rolls out BERT – one of its biggest updates ever!

The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google’s biggest updates yet.

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About 5 years ago by     Comments are off for this post Post Comments
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Rethinking Keyword Management for SEO

Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based businesses.  

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About 6 years ago by     Comments are off for this post Post Comments
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Webinar Recap: 2019 State of Local Search & How to Get Your Business In Front of Users

Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into their business.

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About 6 years ago by     Comments are off for this post Post Comments
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9 Key Elements for Benchmarking Your Hotel’s SEO Performance

In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve performance.

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5 Reasons ADA Conformance Matters in Hotel Website Design

Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website.

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The Impact of Schemas on Your Digital Business

Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of well-structured data. By utilizing schema, you can create a more user-friendly experience that will benefit your business.

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What Matters in CMS for Voice Search?

Voice is the future of search, but is your CMS going to be able to cut it?

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9 Steps to Generate More Online Bookings and Revenue for Your Hotel

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business.

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Milestone Wins “Best Overall SEO & SEM” at the Landy Awards

We are honored to announce that Milestone was selected as recipient of the Search Engine Land’s prestigious “Best Overall Search Marketing Initiative – SEO & SEM”.

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About 7 years ago by     Comments are off for this post Post Comments
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Case Study: The Impact of Google posts on visibility, CTR, & Ranking

The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

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