Tag Cloud - search engine optimization (SEO)

Google’s Hummingbird delivers users highly relevant results no matter how or where they search from.

Learn more about ranking, penalties and mobile during the Q&A session with Google’s Matt Cutts at SMX Advanced.

In this session, panelists focus on key elements that deliver maximum SEO success.

The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online marketing experts lay focus is, long tail keywords. Here are 3 benefits of having long tail keywords on your website and a cool SEO tool which helps evaluate keyword ranking on Google.

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results.

Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant answers to questions, thereby offering an overall better search experience.

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI.

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a valuable asset for any hotel marketer.

Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your content with richsnippet.

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and don’ts for local business listings on Google local and how to optimize places listings to get good visibility and gain online traffic.

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?

Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for sustainable SEO, this is not good enough. Now we need to ensure we pay attention to three key factors.

A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.

We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide insight.

In this session of SES San Francisco, we learned to move beyond the traditional ways of analyzing SEO, what metrics are over-rated and under-rated, and effective new tools for analyzing our SEO efforts.

Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter which analytics software we use, the information available is important and critical in making any decisions to business model, strategies etc.

Milestone’s President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search engine and social media marketing best practices.

Learn about some of the best tactics in landing page optimization, brought to us by the experts at Pubcon 2009. Build the best landing page to make the biggest ROI on your paid search campaigns.

At PubCon 2009, search and social media experts talked about the complex relationship between organic search and social media, focusing specifically on how companies can use social media to impact organic search results.

Milestone’s recent interview with Gillian Muessig, President & C0-Founder for SEOmoz, and Dennis of BlitzLocal reveals cutting-edge SEO strategies that help small businesses enhance their internet marketing initiatives. These two SEO experts share their insights on creating profitable internet marketing campaigns through local search and social media. Learn more about their successful solutions for small businesses.

At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC.

Awesome session was arranged featuring SEO ranking factors in 2009. Danny is moderating the session and Rand Fishkin from SEO Moz, Laura Lippay from Yahoo and Marty Weintraub from aimclean are few other speaker.

Title tags are the single most important ranking component on the page. A good title tag communicates to search engines what a page is about. It also compels users to want to view your website. The following are rules to follow when creating the most effective title tag for your site.

Rob Key (from Converseon), Breanna Wigle (from BuzzLogic), and Edmund Wong (from iCrossing) were the presenters of the Social Media Analysis and Tracking at SES San Jose in August 2008. The topic at hand is measuring and tracking your Social Media campaigns.

Social media marketing is a must-have in search strategies. At SES San Jose in August 2008, industry experts Vanina Delobelle (from Monster), Erik Qualman (from Search Engine Watch and Global VP of EF Education), along with Brnet Csutoras (Online Marketing Consultant) offered some tips to successfully integrate social media into your search marketing mix.