Tag Cloud - internet-marketing-for-hotels

Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in history. Here are 5 ideas on how hoteliers can leverage this virtual pinboard site to enhance their hotel’s online marketing strategy.

With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online success. Here is a list of 2015 top digital marketing trends and strategies hotels need to consider in the new year.

Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn’t mean that keyword strategy for SEO is no longer important and should be forgotten. Here’s a list of how to implement keywords in your hotel marketing strategy for continued online success.

Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management and sharing applications in today’s industry. This article summarizes why businesses should utilize Flickr as a photosharing tool, how to set up a Flickr account, and how to use Flickr for your

The three key categories of factors for improving your ranking are: content, inbound links, and on-page optimization.

Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a hotel’s revenue management/sales and marketing strategy. While hotels may not be able to remove damaging content, this article lays out how to minimize its harmful effects using SEO techniques.

View and understand the keywords, meta tags, and description usage of a competitor’s webpage. This new SEO meta tags add on tool can help you fully understand why top ranking pages stay on top.

When it comes to practicing good SEO there are numerous way you can have a successful well optimized website. However, keeping on top of all the areas that need to manage in order to have a website running in perfect shape takes time. If you don’t know exactly what you should be looking for, then read on for a SEO Cheat Sheet to see some of the top Do’s and Don’ts for a well optimized site.

Finding the right hospitality website design agency is crucial to your hotel’s online business success. Here are a few things to check when researching who to partner with.

Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns for your hotel paid marketing.

Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific packages!

Milestone Founder and President sits down with Google’s Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization and how hotels can drive revenue.

Milestone Interview with Bruce Clay, From BruceClay.com

Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the best practices of SEO while attacking the sites that have fooled the rankings by improper link building and black hat SEO practices.

Google’s recent formula update, “Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking.

For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5, but no new applications will be able to have this functionality. But don’t fret: this is not the marketing drawback it seems at first glance!

Missed the Local U SMX Advanced workshop? Here’s a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved strategies you should be applying to your business when it comes to local search.

Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive and Communicator Awards.

Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2013. Milestone is a leader in digital marketing and social media software and services for the hospitality industry. This is Milestone’s second year in a row achieving the “Top 25” distinction with last year’s honor going to Milestone’s CEO, Anil Aggarwal.

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different websites across different channels, platforms and devices like mobile, tablets, and personal computers. Therefore, it has become important to target this qualified online traffic for your property […]

For the last couple of weeks, Google’s Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There were some who wondered if we are witnessing the end of Search as we know it.

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results.

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic’s Pivot Table, which you can use to track average ranking.

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest tips on Google+, Google Places and Google+ Local.

Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they give the most importance to the last channel via which a conversion was made.

A multi-channel funnel report provides information on the role that preceding channels played in that conversion, as well as the amount of time between the visitor’s initial click and his/her transaction. This article talks about the top 5 reasons for using multi-channel funnel reports.

Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.