Tag Cloud - content_writing

While often a common mistake, duplicate content can harm your online reputation and visibility within the SERP’s.

Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as possible.

The three key categories of factors for improving your ranking are: content, inbound links, and on-page optimization.

The holistic approach of design and content – for mobile and desktop – really comes down to two things – user experience and conversion. Read 10 content strategies that will enhance user experience and drive conversion

Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the webinar.

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

With Google’s Hummingbird and Panda 4.0 updates, is your website strategy still working? Find out what search engines deem as valuable and relevant content, and get tips on easy ways to ensure your website’s content is kept fresh and engaging.

Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm is designed to boost great-quality content sites while pushing down thin, spammy or low-quality content sites in search results. The winners in this new search landscape will be sites with original, interesting and engaging content that connects with what people want and are looking for and taps into the modern mindset. So what can you do?

Learn how to compose successful and visible content by understanding your audience through analytic information, deploying creative strategies and capitalizing on niche markets.

Due to the tremendous amount of questions Milestone has received regarding duplicate content, we wanted to take this opportunity to discuss the top three questions and how to handle these issues. Read on to find answers to the most common duplicate content questions.

Google’s Hummingbird delivers users highly relevant results no matter how or where they search from.

The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online marketing experts lay focus is, long tail keywords. Here are 3 benefits of having long tail keywords on your website and a cool SEO tool which helps evaluate keyword ranking on Google.

This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what hoteliers think guests should know. By doing so, hoteliers will increase soft lead generation and increase market share.