The Impact of Social media on Your Online Visibility and Search...
May 21, 2013 |
Getting Social, Speaking Our Minds
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms...
SES San Francisco: Semantic Search – Increase Engagement...
June 26, 2012 |
Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
Optimizing for Local Search – Interview with Mike...
June 8, 2012 |
Speaking Our Minds, Web Design and Promotion
At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest...
How Personas Help Understand Search Intent
At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Industrial Strength SEO & Analytics Power Tools
March 2, 2012 |
Speaking Our Minds, Web Design and Promotion
There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 |
Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
Schema.org & Meta Tagging Best Practices
March 1, 2012 |
Speaking Our Minds
Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your...
Retargeting & Remarketing: The New Behavioral Ads
March 1, 2012 |
Speaking Our Minds
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value....
Interview with Google’s Matt Cutts – Search Trends...
November 14, 2011 |
Speaking Our Minds
At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while...
Interview with Danny Sullivan – Search Trends for 2012
November 14, 2011 |
Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...