Using Social Media to Launch or Migrate Your Website
April 24, 2012 |
Getting Social
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive...
Milestone Wins Prestigious Awards for Outstanding Website Design...
April 24, 2012 |
Industry News
Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design,...
Social Fans: If You Ask, They Will Come
April 23, 2012 |
Getting Social
The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask...
How to Maximize Your PPC ROI
April 23, 2012 |
Web Design and Promotion
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your...
Top 5 Reasons for Using a Multi-Channel Marketing Funnel
April 23, 2012 |
Web Design and Promotion
Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they...
Enhanced Pay-Per-Click Sitelink Extensions
March 26, 2012 |
Web Design and Promotion
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by...
6 Things to Look For When Analyzing your Competition
March 25, 2012 |
Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 |
Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
Google rolls out semantic understanding to search results
March 20, 2012 |
Industry News
A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant...
How Personas Help Understand Search Intent
At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....