Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
How to Use Facebook Fan Gates
March 22, 2018 |
Getting Social, Industry News
Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo...
HTML5 – How SEO-Friendly Is It? How to Drive SEO Success
March 22, 2018 |
SEO
HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements...
Milestone Announces Milestone Pages: Schema-Powered Local Pages...
March 16, 2018 |
Local Search, SEO
Milestone’s Location Pages is a new solution designed to help location-based businesses with multiple locations highlight location information for...
Image Search and SEO Optimization
March 11, 2018 |
SEO
View and understand the keywords, meta tags, and description usage of a competitor's webpage. This new SEO meta tags add on tool can help you fully understand why top ranking...
New Domain Name vs. Existing Domain Name
February 28, 2018 |
Web Design and Promotion
Learn about domain selection and maturity and which is best for your site and...
Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 Days
Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and...
Case Study: The Impact of Google posts on visibility, CTR,...
February 6, 2018 |
Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...