Facebook Fans: Quality vs Quantity
November 29, 2011 |
Getting Social
An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at...
Interview with Danny Sullivan – Search Trends for 2012
November 14, 2011 |
Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
360-Degree Competitor Analysis – Top 5 Areas and 5 Tools
September 21, 2011 |
Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
Measuring Profit & ROI Across Channels
August 24, 2011 |
Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
Sustainable SEO – 3 Key Factors for Success
Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
Google Panda Update: Quality Content is more Important than Ever
March 23, 2011 |
Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Facebook Ad Tactics for Search Marketers
March 20, 2011 |
Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Online Video Trending Tools
February 7, 2011 |
Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...