Is your CMS delivering a world-class customer experience?

Your CMS should be flexible enough to let you create a world-class user experience without sacrificing great design. A powerful experience is built upon speed but requires accessibility for greater access and less risk for ADA compliance issues. Enhancing your location with event calendars creates a richer, more-interactive brand, while integrated reviews and social media tags create engagement and customer loyalty. Finally, requests for information forms, coupons, and time-sensitive offers all make great calls to action that drive conversion. Don’t compromise the quality of creative design. It’s critical in establishing an emotional connection with the consumer. Personalization is key to connecting with your guests and your CMS should allow you to personalize your messaging.

50% of web traffic is mobile – is your CMS optimized for mobile experience?

In 2021, speed and digital experience on mobile will dominate search rank and performance with the Core Vitals update in mid-2021. To provide the best mobile experience you need a CMS that starts with mobile at its core. A mobile first design is imperative, but it must be driven by a responsive engine that serves up the right content for the right device – every time. Finally, it must provide the latest in mobile technology – AMP web sites – that provide a rich experience in blazingly fast download times and is going to be a key driver for mobile sites going forward.

Are your location pages optimized for Voice Search and SEO?

Voice search and intelligent assistants like Siri and Google Now are not only the future of search, but the present. Can your CMS provide the structured markup you need to be the answer? Is your CMS powered by error-free advanced schemas and the right image and social tags to maximize search visibility and saturate the SERPs? Will my team be able to manage and enhance the site without writing code? Even the best CMS systems must be ultimately built for the person using them. That means content management and collaboration features must be easy to use and approachable. Security must be outstanding and the whole system must make it easy to test content through A/B testing and conversion optimization.

Are your pages AMPed?

The future of mobile content is AMP – Accelerated Mobile Pages. AMP is a Google initiative that aims to deliver the best possible mobile user experience by eliminating unnecessary content and through a highly-optimized site. AMP pages are very likely to be the preferred method of serving results for Google to mobile users searching for content.

Is your CMS provider staying current?

Technology changes – FAST – your CMS needs to have the backing of a company that can stay ahead. While open source CMS systems may seem affordable, they place the burden of keeping up with technology on you. Structured data, Apple’s iOS 10 release, Mobilegeddon (Google’s algorithm update), AMP sites, ADA-compliance issues – these are just a handful of examples of technology innovations and needs that have arisen in the last 12-18 months. How quickly can you bring your website in compliance? A CMS that is not technologically up to date will lead you to lose market share.

Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.

Choosing the right content management system or CMS - milestoneinternet.com, Milestone Inc.

Guide to Choosing the Perfect CMS

January 8, 2022 | Web Design and Promotion

Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your...

Add to Bookmarks

How to do video and YouTube SEO and marketing www.milestoneinternet.com Milestone Inc

Guide to YouTube Optimization and YouTube SEO

January 7, 2022 | Social, Videos

Employing a specific YouTube and video strategy to drive your business success during 2022 will be key to ensuring your customer relationship will sustain and grow throughout...

Add to Bookmarks

Guide to reviews and reputation - milestoneinternet.com, Milestone Inc.

Guide to Managing Reviews and Building Business Reputation

January 6, 2022 | Social

Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product...

Add to Bookmarks

Guide to Social Media Marketing

January 5, 2022 | Getting Social

Recent trends in social media usage have evolved more than ever and it is evident that social media will be a driving force for people. So, whether it’s for...

Add to Bookmarks

Top 10 Website Must-Haves for Hospitality

January 4, 2022 | Hotel, SEO, Web Design and Promotion

The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing...

Add to Bookmarks

Guide to Content Marketing

January 4, 2022 | Content Marketing

Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can...

Add to Bookmarks

New Research Shows SERP Rich Media Features Vary by Industry

December 27, 2021 | SEO

Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but...

Add to Bookmarks

Top Local Strategies - milestoneinternet.com, Milestone Inc.

Top Local SEO Strategies for 2023

December 25, 2021 | Local Search

Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...

Add to Bookmarks

Plan Strategies to Increase Traffic and Revenue - milestoneinternet.com, Milestone Inc.

Hotel Strategies to Increase Traffic and Revenue

December 22, 2021 | Hotel

By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Milestone has picked out some top proven strategies from its hotel strategy incubator...

Add to Bookmarks

Webinar Recap: Why FAQs Should Be a Significant Part of Your...

December 16, 2021 | Web Design and Promotion

In the webinar, Michalla Mannino SEO Specialist at ABT electronics, Milestone Solutions Manager Brett Dugan and Milestone VP of Marketing Erik Newton discussed the...

Add to Bookmarks