The Influence of Chatbots and ChatGPT on Digital Marketing:...
Digital marketing is a constantly evolving landscape that embraces emerging technologies to improve customer experiences and streamline business processes. One such technology...
The Evolution of Local Search: Optimizing Your Business for...
In today’s digital world, local search has become an essential aspect of a successful marketing strategy for businesses of all sizes. With more consumers relying on the...
ChatGPT: Will It Revolutionize the Digital Marketing & SEO...
March 10, 2023 | Digital Media Marketing, Industry News, Local Search, Search Experience Optimization, SEO
ChatGPT – it has passed the US medical licensing exam, and the Bar and MBA exams (with a few hiccups, of course) and has made history for the fastest-growing consumer...
5 Reasons to Love Google’s Latest Analytics Tool: Google...
As Google deprecates Universal Analytics in favor of Google Analytics 4 (GA4) there are several changes on the horizon that website owners need to be aware of. Google Analytics 4...
Milestone CMS Page Studio: Deploy 100s to 1000s of Pages with...
October 7, 2022 | Company news, Content Marketing, Digital Media Marketing, Search Experience Optimization, SEO, Site-CMS
In today’s fast-paced digital landscape ‘speed and scale’ is the name of the game. When deploying web pages at scale, businesses seek to minimize time and effort while...
Engage2022: Key Takeaways and Learnings
ENGAGE2022 Summary Milestone’s ENGAGE2022 brought top-notch thought leadership to you. The main goal of the conference was to educate the attendees, build community, and...
5 Moves Hotels Should Make to Enhance Digital Experience
As a growing number of people are looking for alternatives when it comes to workspaces following the COVID-19 pandemic, workcations have become a popular trend. Think about this...
Introducing Milestone’s Menu Manager for Searchable Menus
For a business to have an influence on its local ecosystem it needs to optimize its local listings to be relevant for customer queries online. This can be done by taking care of...
Guide for Event and Trade Show Marketing
May 10, 2022 | Digital Marketing Ideas, Digital Media Marketing
Company events and trade shows stand out as the way to reach your ideal customers and to network with other businesses in your industry. Even in our digital age, there’s no true...
List of the Best Free Tools and Resources from Google
May 9, 2022 | Digital Marketing Ideas, Digital Media Marketing
We know SEO is important and there are many different ways to implement a smart SEO strategy, but at the end of the day, it all boils down to answering a user’s query. ...
Top 10 Free Digital Marketing Certifications in 2023
May 4, 2022 | Digital Media Marketing
A digital marketing certification could be the difference between landing a new job or losing the opportunity. 83% of employers are reporting a difficulty with...
How to Make a Great Explainer Video
May 4, 2022 | Digital Marketing Ideas, Digital Media Marketing
Every business exists to solve a problem. Your business can solve a problem every time your product or service is bought by a consumer or other business. But before you can close...
Why Do Details on My Google Business Profile Keep Changing?
Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google...
Franchise Marketing that Drives Growth
April 20, 2022 | Digital Marketing Ideas, Digital Media Marketing
With the advent of countless digital platforms, enterprises are forced to invest in digital marketing to maintain consistent growth. As all franchise owners understand that...
How to Do Advertorial and Native Advertising
Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve...
Guide to Inbound Marketing
April 12, 2022 | Digital Media Marketing, SEO
Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that...
Whatsapp Organic and Paid Marketing
April 5, 2022 | Digital Marketing Ideas, Digital Media Marketing
Advertising is a crucial element of every business’s marketing strategy. There are multiple social media platforms and search engines that businesses can leverage when...
Google to Display Organic Meta Listings in Its Hotel Ads Section
For about a year now to support the hospitality and the travel industries, they have rolled out organic meta listings in its Hotel Ads section, which was previously only available...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Google Confirms: Google Posts Usability Extended To Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn While competing in the local market, covering all possible touch points to engage with...
Succeed with Podcast Marketing
March 1, 2022 | Digital Marketing Ideas, Digital Media Marketing
Podcasts are a popular way for a company to distribute audio and video information to its target audience. Any topic that will be of interest to the audience can be...
Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema
Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties...
Heat Mapping of Driving Direction Requests Now Available for...
Google Maps is one of the most popular ways for customers to discover new businesses on local searches. With mobile searches growing in popularity, ensuring that your Google...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
How to Ignite your Digital Marketing in 7 Steps
July 7, 2020 | Digital Media Marketing
You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
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Pay Per Click Channels for Your Business [Video]
December 16, 2013 | Digital Media Marketing, Videos
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different...