What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
New Site Design = Increased ROI [Case Study]
June 10, 2014 |
Digital Marketing Ideas, Web Design and Promotion
InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
6 Things to Look For When Analyzing your Competition
March 25, 2012 |
Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 |
Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
How Personas Help Understand Search Intent
At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Top 5 Dos and Don’ts for Local Business Listings
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
How To Effectively Market PPC Ads For The Holidays
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
Top 10 Social Tips to Capitalize this Holiday Season
November 29, 2011 |
Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...