Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords.…
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right…
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how…
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's…
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click…
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for…
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder,…
At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics…
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay.…
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are…