The Impact of Social media on Your Online Visibility and Search Strategy

Event: HITEC 2013

Session: Re-assessing the impact of social media on your online visibility and search strategy

Date & Time: June 25 at 11:15 AM

Location: 
Minneapolis Convention Center
250 Marquette Avenue South
Minneapolis, Minnesota 55401

Session Description:
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms continue to morph and grow ever more complex. This session will cover topics including:

• De-mystify the social search enigma and understand how search engine algorithms are utilizing more social data and user content to produce more intelligent and semantic results
• Learn the latest white-hat techniques and best-practices to maximize your search exposure and ranking
• Get fully up-to-speed on the latest developments with Google + and penguin and understand how this can impact your brand other than for SEO

Speaker: Anil Aggarwal, CEO, Milestone Internet Marketing