What keywords are your competitors buying? And what AdCopy are they using? You can always Google the keyword term and see who else appears alongside with your ad, but what if there was a tool that gives you all this information in just a few clicks?

KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords.

Simply type in any keyword and KeyCompete will then show you the 5 advertisers that are currently buying that particular keyword. It’s free to try, but you must pay a subscription if you wish to see an extensive list of keywords.

www.keycompete.com

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Contributed by: Karen Lo, Milestone Internet Marketing

SpyFu is a sweet tool that lets you reveal extremely valuable information regarding the competition’s Pay Per Click campaigns. It shows how much they are bidding, what keywords they are bidding for, and much more great information!

Google is launching its innovative new Pay-Per-Action service (http://services.google.com/payperaction/) where advertisers can increase their web reach while paying only for actions that you define. First, you create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you’ll set the amount that you’re willing to pay when this action is completed. Finally, you’ll install a conversion tracking code on your website so that we can verify when an action has been completed.

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While it’s certain that PPC ads in the #1 position on search engines receive more clicks than ads in any other position, it doesn’t mean that they generate more sales. In recent studies, we found that “real buyers” want to look around to get the best price, the best shipping, the best quality, the best guarantee, and, of course. the best product. According to a Planet Ocean article (May 2006) on PPC campaigns, the #2 and #4 PPC positions on search engines generally convert more lookers than the number one spot. Here’s why.

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