Tag Cloud - social_media

An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they use social media. When it comes to building your brand and finding new customers as a hotel, using these channels effectively has become a competitive advantage […]

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog.

Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar’s world class hospitality and service to new audiences.

Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the webinar.

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

Google´s personalized search is impacting search results. Personalization can fill in the gap of ambiguous search queries based on geography, preference, and social circles. What does this mean for SEO? This panel takes a deep look into how Google’s personalized search works and what role SEO still plays within it.

Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll need a solid social media plan first. Here are 5 absolute must-haves for your hotel’s social media plan.

Milestone CEO joins panel of industry experts at The Lodging Conference to discuss cutting-edge internet marketing strategies and top social media channels for maximizing room bookings and driving revenue for hotels.

In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers.

Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing can effectively give them a unique impression of you and your team.

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals.

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.

Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!’s latest functionality overhauls for its existing “Search Assist” feature.

This great session at PubCon 2009 delved into the complexities of social media marketing, with some useful strategies on how to navigate the social media world.

At PubCon 2009, search and social media experts talked about the complex relationship between organic search and social media, focusing specifically on how companies can use social media to impact organic search results.