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Tag Cloud - search engine marketing (SEM)

Paid Marketing Optimization Drives Revenue In Conversion Funnel [Webinar]

Registration is open to enjoy a 30 minute complimentary webinar hosted by Milestone and Google’s Strategic Partner Manager Nicole Walsh. We will discuss the latest paid marketing strategies for each stage of the digital customer journey, and highlight which factors contribute the most to increasing revenues.

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Start Generating Revenue For Your Hotel From Mobile PPC

Mobile search queries have officially surpassed desktop queries, so why are businesses still not taking advantage of advertising on mobile devices? Advertisers need to start thinking “device first”, especially due to the distinct differences of users on each type of device.

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Milestone Digital Marketing Conference Showcases Evolving Digital Strategies for Hotel Direct Revenue Streams

Milestone is hosting their 2nd Digital Marketing Conference September 14th and 15th at the Hyatt Regency Santa Clara and is now open for registration. This one of a kind conference will focus on hands-on learning and share unique digital marketing strategies to get hotels and businesses visibility in the ever-changing digital world.

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The Periodic Table of SEO 2015 – Success & Ranking Factors

The Periodic Table of SEO 2015 has been released, see the differences since last year and where digital search is going today.

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Marketing to the Millennial Generation [Educational Seminar]

Join Milestone and Anil Aggarwal at the 2015 AAHOA Annual Convention and Tradeshow as he discusses the latest digital marketing strategies to increase your online performance and stay ahead of the competition.

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Google Adds “Mobile-friendly” Label to Search Results – Does Your Hotel Have a Mobile Strategy?

Over the past few weeks, Google took another step in improving searcher’s mobile web experience by rolling out its “mobile-friendly” label, which warns mobile searchers whether they’ll see a mobile-friendly site or not when they click on the result. Does your hotel have a mobile search strategy?

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2014 Digital Marketing Trends: Big Campaign Wins

What do brands and customers see as key areas of digital focus in 2014? Attend this session to find out what trends you need to keep an eye on to stay ahead this year.

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Google+ Local URL Hijack

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

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SMX West 2014 – Structured Data Super Session: What You Need To Be Doing Now

With the spotlight on semantic search and the quest to match the user’s query intent, search marketers are thinking about how they can best leverage structured data. Though approaches like using the Schema standards and related markup is recommended, implementing them correctly can be difficult and may not always provide expected results. Learn how to prioritize your efforts by learning which types of rich snippets are being most frequently used in search results and driving success for those who have implemented markup.

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GM’s eCommerce Checklist for Hotel Internet Marketing in 2014

Handy internet marketing must-do checklist to help hotels ensure a successful 2014

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