Tag Cloud - search engine marketing (SEM)

Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a boost. When multiple other sites that Google considers reputable link to your site, it helps to give your site a vote of confidence as well. Since the search engine wants to find and display sites […]

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important to […]

By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise chains in urban cities to independent inns in rural countryside. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct […]

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds […]

What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for all sales channels, especially on your site. Your independent and brand.com website is the most cost efficient tool for a hotel to receive reservations, as […]

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

Google’s Hummingbird delivers users highly relevant results no matter how or where they search from.

Learn more about ranking, penalties and mobile during the Q&A session with Google’s Matt Cutts at SMX Advanced.

In this session, panelists focus on key elements that deliver maximum SEO success.

Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other countries. With this move, Google becomes a more attractive paid search option and positions itself to capture a greater percentage of the PPC market share worldwide.