Tag Cloud - PPC / Paid Search Marketing

Regardless of the size of your business, personalized strategic marketing programs have become a “must have.”

Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns for your hotel paid marketing.

  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different websites across different channels, platforms and devices like mobile, tablets, and personal computers. Therefore, it has become important to target this qualified online traffic for your property […]

Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property. Learn more about Yelp PPC ads!

Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other countries. With this move, Google becomes a more attractive paid search option and positions itself to capture a greater percentage of the PPC market share worldwide.

Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end user, Milestone has put together this cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along.

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location extensions.

Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just rolled out a new feature that answers this very valuable question.

Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar campaigns.

Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool also provides information on different categories such as countries, cities, people, sports, maps…etc.

On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool also translates your keywords and then ranks each new market by opportunity by combining search volume, suggested bid price, and competition.

In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing pages.

Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled the key ways to convert traffic into conversions in this session of PubCon 2010.

This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC campaigns.

In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages for both paid and natural search.

In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC campaigns.

In this SMX West session, Nicholas Fox, Cory Nielson and David Szetela shed light upon new Google ad formats such as video ads, sitelinks, local paid ads, and product ads.