Tag Cloud - Pay Per Click

Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you automatically extend the value of your AdWords ad by showcasing additional targeted and relevant links for users.

  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different websites across different channels, platforms and devices like mobile, tablets, and personal computers. Therefore, it has become important to target this qualified online traffic for your property […]

Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property. Learn more about Yelp PPC ads!

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them?

With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create context surrounding your product or service.

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain competitive.

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end user, Milestone has put together this cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along.

Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad fatigue by targeting the right profiles, rotating ad copies and images, offering incentives and more.

At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business establish a good rank in search results.

Learn about some of the best tactics in landing page optimization, brought to us by the experts at Pubcon 2009. Build the best landing page to make the biggest ROI on your paid search campaigns.

Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is content network good and when to use it, is broad match good and many other questions . Session was moderated by Jeffrey form Exact Target and included Speakers as Scott brinker from ion interactive, Reid Spice from i-crossing, Frederick Vallaey – Google Adword Evangelist.

Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing on Tim Ash’s 7 Deadly Sins for PPC landing pages.