Tag Cloud - hotel-internet-marketing

Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that are driving maximum returns for Milestone’s clients and partners.

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.

With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online success. Here is a list of 2015 top digital marketing trends and strategies hotels need to consider in the new year.

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service in the internet marketing industry and beyond.

NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and usability guidelines, the new site has performed well over expectations.

Milestone’s strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday Inn Mart Plaza gain $300K in 3 months in this case study.

Finding the right hospitality website design agency is crucial to your hotel’s online business success. Here are a few things to check when researching who to partner with.

Test your website for mobile friendliness! Do you have a mobile strategy in place to attain new customers, read our tips to increase your local searches

Google has announced that they are using a new “machine learning” technology called RankBrain. As with any big change that Google makes, people are wondering how it will affect the way we view the web, and how others view our websites. Through this blog post we hope to explain in layman’s terms how RankBrain fits […]

NAPtune allows any location-based business, including hotels and restaurants, to manage their local business listings across the digital ecosystem in a single interface.

FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon, 2009

Milestone Interview with Bruce Clay, From BruceClay.com

Google’s recent formula update, “Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking.

Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your property is being represented accurately and provides a thorough description of your unique selling points.

InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its online ROI. Learn about Milestone’s strategy and the amazing results!

Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive and Communicator Awards.

Join Milestone’s President and Founder, Benu Aggarwal as she covers the top 10 Conversion factor trends.

Due to the tremendous amount of questions Milestone has received regarding duplicate content, we wanted to take this opportunity to discuss the top three questions and how to handle these issues. Read on to find answers to the most common duplicate content questions.

Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2013. Milestone is a leader in digital marketing and social media software and services for the hospitality industry. This is Milestone’s second year in a row achieving the “Top 25” distinction with last year’s honor going to Milestone’s CEO, Anil Aggarwal.

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right combination of ad copy, keywords, and landing page to ensure their mobile search campaigns generate ROI.

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.

In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and satisfaction.

This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media channels.

At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media channels.

The overall performance of your website is dependent on several key factors. These elements are important for search engines, site visitors, and the impact on overall conversion from the website. To ensure site quality, here are several checks Milestone performs before making any site live.