Tag Cloud - Facebook

As Facebook continues to limit what shows up in users’ feeds, here’s a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand awareness.

Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform.

Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo galleries, videos and events, businesses are able to create custom tabs which allow them to display all manner of creative content, graphics, games, quizzes and more to keep users engaged.

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals prior to launching a promotion, and ensuring the promotion collateral enables users to convert on those goals.

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common. Here are the easy steps to migrate a Facebook profile to Facebook page:

Google is crawling into your Facebook information. Learn to what extent information is being crawled and made public.

For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5, but no new applications will be able to have this functionality. But don’t fret: this is not the marketing drawback it seems at first glance!

A walkthrough of big and micro goal development, strategies, tactics before launching a social campaign. What are some of the major metrics we need to measure to performance.

A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.

Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a user-friendly guide.