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Are You Ready For Millennials and Wearables?

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

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9 Key Elements To Consider When Redesigning Your Hotel Website

There’s a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both users and search engines alike. Learn more about what the important elements are and how to mitigate the challenges you’ll face during the process.

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Mobile – Taking Marketing for Hospitality and Tourism To A Whole New Level

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of travel from research to the trip itself. Having a site that is responsive to all devices (mobile, tablet, desktop) ensures the best consumer experience and enhances the likelihood of them booking a room at your hotel. Find out more about the mobile user travel segment and why a mobile website is essential.

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Key Takeaways from Local U Advanced – A Day with Local Search Experts

Missed the Local U SMX Advanced workshop? Here’s a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved strategies you should be applying to your business when it comes to local search.

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Top 10 Conversion Factor Trends, Backed by Science

Join Milestone’s President and Founder, Benu Aggarwal as she covers the top 10 Conversion factor trends.

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SMX Advanced Q&A with Matt Cutts: Ranking, Penalties, Mobile [SMX Advanced 2013]

Learn more about ranking, penalties and mobile during the Q&A session with Google’s Matt Cutts at SMX Advanced.

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The Periodic Table of SEO Ranking Factors: 2013 [SMX Advanced 2013]

In this session, panelists focus on key elements that deliver maximum SEO success.

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SES San Francisco: Semantic Search – Increase Engagement & Freshen Your Content with Schemas & CMSs

Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

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Optimizing for Local Search – Interview with Mike Blumenthal [Video]

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest tips on Google+, Google Places and Google+ Local.

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How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI.

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