Tag Cloud - conferences

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

There’s a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both users and search engines alike. Learn more about what the important elements are and how to mitigate the challenges you’ll face during the process.

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of travel from research to the trip itself. Having a site that is responsive to all devices (mobile, tablet, desktop) ensures the best consumer experience and enhances the likelihood of them booking a room at your hotel. Find out more about the mobile user travel segment and why a mobile website is essential.

Missed the Local U SMX Advanced workshop? Here’s a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved strategies you should be applying to your business when it comes to local search.

Join Milestone’s President and Founder, Benu Aggarwal as she covers the top 10 Conversion factor trends.

Learn more about ranking, penalties and mobile during the Q&A session with Google’s Matt Cutts at SMX Advanced.

In this session, panelists focus on key elements that deliver maximum SEO success.

Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest tips on Google+, Google Places and Google+ Local.

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI.

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a valuable asset for any hotel marketer.

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC campaign

Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your content with richsnippet.

Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West 2012.

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while wrapping up 2011 and heading into 2012.

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security vulnerabilities.

This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that is search and user friendly is not supposed to be an easy task since there are many things you will need to consider.

Never leave a webpage alone. There’s always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX, the experts outlined some easy-to-follow frameworks on how to look at your webpages and see what can be adjusted to further enhance conversion value.

Google dramatically expanded its collection of information about the real world with its introduction of Place Pages – a webpage for every place in the world – for businesses such as hotels, points of interest, transit stations, neighborhoods, landmarks and cities. If you haven’t yet claimed your place page you’re missing out on a fantastic opportunity for controlling your own destiny and gaining valuable search traffic on Google Maps.

At SMX West 2010 this year, the session “Keyword Research: Beyond the Ordinary” offered insights on latest tricks and tips to maximize your traffic through SEO / PPC keyword targeting.