Once again we are thrilled to announce that we will be hosting three 100% complimentary sessions on January 21st at the Marriott Marquis, New York NY. We will discuss hot button digital marketing issues with a focus on the latest trends, innovations and key strategies hoteliers will need to use to stay ahead in the coming year.
Join us for these free sessions:
Paid Marketing: How meta search impacts your paid marketing channel mix.
The customer journey continues to become more complex with more channels such as meta-search taking a significant volume of traffic. How do you make sure you are not only spending on the right channels, but optimizing your campaigns based on data about your audiences. In this session, learn how to get the most out of your digital media mix and drive maximum impact for your hotel.
Legally Sound! Do the buzz words ADA, CCPA, GDPR baffle you, or worry you? Or both?
Find out steps to make sure your website is ADA conforming. What standard should you be following and how do you make sure to stay in compliance. Worried about CCPA (California Consumer Privacy Act) compliance and GDPR? You should be starting Jan. 1st this year. In this session, we will cover steps to ensure your websites are conforming to the latest legal guidelines.
How Google’s BERT update impacts your website strategy
Google’s recent BERT update is its biggest in 5 years after Rankbrain. According to Google it will impact 10% of all queries and is one of the biggest steps forward in the history of search. In this session we will share a real case study example, and guide you through 5 steps to prepare you for BERT. Take back practical tips to upgrade your digital assets and be ready for BERT, conversational content, and voice search.