Advanced Keyword Research Strategies & Tools [SMX West 2013]

Published: Mar 21, 2013
Advanced Keyword Research Strategies & Tools

Keyword analysis & keyword research tools

Analyzing traffic for websites can be more difficult than ever given the fact that Google no longer reports on search activity for those users logged into Google. In addition, if a user is utilizing Firefox as their browser, this activity is transparent either.  As a result, “Not Provided” can be as high as 40% of your traffic.  During today’s SMX West session, Advanced, Bullseye Keyword Research Tactics, Christine Churchill, with KeyRelevance, discussed a few work arounds for this issue:

  • Use your PPC Data: Google Privacy setting not applied to PPC
  • Use Bing Analytics:
    • Upside is that Bing provides full transparency for all keywords
    • Downside is that Bing’s marketshare is only 16.5%
    • Google Webmasters Data:
      • Shows all keyword data, impressions, and clicks
      • Can see last months work of information.

In addition, Marty Weintraub with aimClear showed us a few tips and tools to use for keyword research.

  • GoogleAdwords:
    • Google search your top keywords, ex: san Francisco hotel
    • copy Google SERP URL and paste into “website” field in Google keyword tool
    • this will result in extremely relevant results for your target phrases

 

  • Mozenda:  Web scraping scalable tool for capturing related terms
    • Works for most search engines
    • Easily captures all search engine suggested terms based on basic keyword phrases
  • Allows for keyword research to be based on semantic search results
  • Scrapebox:
    • Able to select multiple search engines to scrape
      • Google
      • Yahoo
      • Bing
      • Youtube
      • Amazon
      • Run results against SEOmoz keyword difficulty tool to identify low hanging fruit

This session proved to be quite useful and reinforced that SEO’s will have to continue to get creative in order to understand what keywords are working for their sites.  In addition, they will have to continue to advance their keyword strategies in order to determine not only keywords, but intent behind keywords in order to enhance semantic search.

Speakers:

  • Christine Churchill, KeyRelevance
  • Marty Weintraub, aimClear
  • Matt Siltala, Avalaunch Media

Moderator:

  • Christine Churchill, KeyRelevance

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Contributed by:
Zulema Romero, Director of Client Services

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