Conquering the Marketing Challenges Healthcare Offices Face in...
Operating a successful healthcare business is more challenging today than ever before. Healthcare worker shortages, ongoing inflation-related worries, and finding ways to acquire...
Understanding the Helpful Content Update. Are You and Your...
August 29, 2022 |
Google Update, SEO
By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may be no. If you have been using generic or curated content or using...
Engage2022: Key Takeaways and Learnings
ENGAGE2022 Summary Milestone’s ENGAGE2022 brought top-notch thought leadership to you. The main goal of the conference was to educate the attendees, build community, and...
5 Moves Hotels Should Make to Enhance Digital Experience
As a growing number of people are looking for alternatives when it comes to workspaces following the COVID-19 pandemic, workcations have become a popular trend. Think about this...
How to Make a Great Explainer Video
May 4, 2022 |
Digital Marketing Ideas, Digital Media Marketing
Every business exists to solve a problem. Your business can solve a problem every time your product or service is bought by a consumer or other business. But before you can close...
How to Do Advertorial and Native Advertising
Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Milestone Tech Roundup 2021: Reviewing a Year of Great
January 25, 2022 |
Web Design and Promotion
2021 was a great year for Milestone as we innovated through the challenges of a fast-paced and dynamic market. With the Covid-19 pandemic restricting people’s movement,...
Guide to Google Quality Score and How It Impacts Ad Rank –...
January 11, 2022 |
Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
Forecast Predicts a Massive Increase in Weddings in 2022
December 8, 2021 |
Research, Web Design and Promotion
Weddings have started to rebound from the disruption in 2020 and 2021. It is a great opportunity to scale your marketing and create new packages for all sizes and budgets to...
Google Updates Q3: New Features and Updates, along with Better...
November 2, 2021 |
Local Search, SEO
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Why Is SEO Important?
December 12, 2020 |
SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Milestone Selected as a Most Influential Company by CIO Bulletin...
December 12, 2020 |
Business Growth, Industry News
Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...
Engage2020 Summary
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
Covid Hotel CRG Reopening and Recovery Playbook
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
COVID-19 Healthcare SEO: Best Practices for Healthcare websites
April 29, 2020 |
Business Growth
In the previous blog, we discussed how Google is aiding Healthcare entities with the virtual healthcare services to ensure there is no gap between them and patients during this...
COVID-19: Google rolls out virtual healthcare options for...
April 22, 2020 |
Business Growth
Google has been rolling out new features regularly to support healthcare websites which are providing valuable information and services for the current on-going COVID-19 Pandemic....
Webinar video: Covid-19 Crisis-Recovery-Growth
April 3, 2020 |
Webinar
Milestone has developed and begun implementing the Covid-19 Crisis-Recovery-Growth strategy and wants to share it with the community. We have identified the 5 priority things...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
Rethinking Keyword Management for SEO
May 7, 2019 |
SEO
Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based...
Key reasons why businesses should have a Mobile presence.
March 16, 2019 |
Getting Social
Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in...
Facebook Advertising, Taking Over Google Ads?
November 23, 2018 |
Getting Social, Industry News
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform....
How to Measure and Improve Your Website Stickiness
July 7, 2018 |
Web Design and Promotion
Building engagement on a site will increase your lead funnel and encourage customers to become more engaged with your brand. The more time people spend on your site, the more...
Milestone Enhances Local Events Publishing Platform with New...
Milestone’s Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS...
How to Change your Facebook Profile Page to a Business Page
March 31, 2017 |
Getting Social
We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business...
Hotel Website Design and Launching Done Right: The Solmar Story
August 2, 2016 |
Web Design and Promotion
Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar's world class hospitality and service to new audiences....
Mobile and Millennials – Is Your Website Ready?
With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy...