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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
New Media and Technology Showcase

Social Media Optimization and Online Reputation Management...

March 29, 2011   |   Speaking Our Minds
Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz...
Google Panda

Google Panda Update: Quality Content is more Important than Ever

March 23, 2011   |   Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search

Mobile Paid Search – Don’t Wait!

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns

Facebook PPC Campaigns

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Making Search More Social

Making Search More Social

March 22, 2011   |   Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Rich Snippets and Micro formats

Search Engines Announce Structured Data, Schemas, Rich Snippets,...

March 22, 2011   |   Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
Social Signals

Social Signals

March 22, 2011   |   Getting Social, Industry News
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the...
Local & Hyperlocal Promotions

Local & Hyperlocal Promotions and SEO Impact

March 22, 2011   |   Getting Social, Web Design and Promotion
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in...
Ad Tactics for Search Marketers

Facebook Ad Tactics for Search Marketers

March 20, 2011   |   Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Visual Analytics

Visual Analytics: Conversion Juice for the Brain

March 20, 2011   |   Industry News
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for...
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