Best Practices with Google’s New Ad Features
March 9, 2011 |
Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
Mobile Search Ads
March 9, 2011 |
Industry News
Haven't done mobile search ads yet? You're missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has...
Google Place Pages: Why it is Important for you?
March 9, 2011 |
Industry News
Google dramatically expanded its collection of information about the real world with its introduction of Place Pages - a webpage for every place in the world - for businesses such...
Online Video Trending Tools
February 7, 2011 |
Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...
Social Media’s Impact on Search Engine Rankings
February 7, 2011 |
Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
New Google AdWords Report Shows ‘Free Clicks’
January 31, 2011 |
Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
Reaching International Customers Through...
December 8, 2010 |
Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
PubCon Session: Solutions to In-House SEO, PPC & Campaigns
November 11, 2010 |
Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
Conducting SMART Keyword Research
November 10, 2010 |
Conversion Best Practices
Everyone needs to know the ABC's of SMART keyword research and know how to take advantage of opportunities. You'll find that here along with a few helpful keyword research tools...
Google Boost Ads – Local Business Advertising Placement
November 1, 2010 |
Web Design and Promotion
Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta...