How to Do Advertorial and Native Advertising
Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Milestone Tech Roundup 2021: Reviewing a Year of Great
January 25, 2022 |
Web Design and Promotion
2021 was a great year for Milestone as we innovated through the challenges of a fast-paced and dynamic market. With the Covid-19 pandemic restricting people’s movement,...
Guide to Google Quality Score and How It Impacts Ad Rank –...
January 11, 2022 |
Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
Forecast Predicts a Massive Increase in Weddings in 2022
December 8, 2021 |
Research, Web Design and Promotion
Weddings have started to rebound from the disruption in 2020 and 2021. It is a great opportunity to scale your marketing and create new packages for all sizes and budgets to...
Google Updates Q3: New Features and Updates, along with Better...
November 2, 2021 |
Local Search, SEO
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Why Is SEO Important?
December 12, 2020 |
SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...