Audience-Driven Email: How to Make Your Emails More Relevant
November 9, 2022 | Conversion Best Practices, Digital Marketing Ideas
By Lisa Phillips, Executive Vice President & Chief Operating Officer – Clairvoyix Location, location, location – it’s the number one rule in real...
6 Secrets to Top Converting Websites
January 11, 2022 | Conversion Best Practices
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 | Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
What’s Missing From Your Content Management System? (Part 2)
April 9, 2019 | Conversion Best Practices
here in part 2 we take a look at the features that amplify your reach, Integration capabilities, and enterprise friendly CMS features....
What’s Missing From Your Content Management System? (Part 1)
April 2, 2019 | Conversion Best Practices
You rely on your website to bring in leads and traffic from search engines. But do you have the right content management system (CMS) to create the world-class digital marketing...
5 Techniques to Boost Your Website Conversions
March 13, 2019 | Conversion Best Practices
Unlike branding, PR, social media and advertising; website conversion rate directly impacts the amount of revenue a hotel or resort generates. Here's how you can maximize on...
The Future of Your Mobile Site Is Progressive Web AMP (PWA +
January 15, 2019 | Conversion Best Practices
WA + AMP offers an enhanced way of experiencing the web without the need for creating and installing a...
The Impact of Schemas on Your Digital Business
January 8, 2019 | Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
Top 6 reasons your site needs Accelerated Mobile Pages (AMP)
November 6, 2018 | Conversion Best Practices, Web Design and Promotion
AMP is one of the best ways to deliver faster content to users today and here are the top reasons to leverage AMP pages for your...
What Matters in CMS for Voice Search?
October 18, 2018 | Conversion Best Practices, Search Experience Optimization
Voice is the future of search, but is your CMS going to be able to cut...
Webinar Recap Video: Digging into ADA
Watch a video of our ADA webinar, get links to the webinar recording and slide deck, as well as some additional information about ADA...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
6 Keys to Digital Marketing Success: Mobile, Content, User...
January 31, 2018 | Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization
In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
Milestone Boosts Website Conversions by 53% with Progressive Web...
Milestone's new Progressive Web App platform increases Black Friday bookings for leading...
Are You Open for Business? Make Sure Potential Customers Know...
November 8, 2017 | Conversion Best Practices
Does your business update its business hours on Google and Bing for holidays? If not, you could be missing out on customers during big shopping days like Memorial Day, Veterans...
5 Ways to Be Found – Online & In Real Life – Part 2
March 24, 2017 | Conversion Best Practices, Web Design and Promotion
Last week we discussed the challenges for businesses that need to be found both online and offline. To quickly recap, your business has one or more physical locations that depend...
5 Ways to Be Found – Online & In Real Life – Part 1
March 14, 2017 | Conversion Best Practices, Web Design and Promotion
Does your business have one or more physical locations that depend on people being able to find you both online and...
Google+ Local URL Hijack
January 21, 2014 | Conversion Best Practices, Industry News, Speaking Our Minds, Web Design and Promotion
The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web...
Yelp! I Need More PPC… [Video]
September 17, 2013 | Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
Cross-Marketing Optimization – Search, Social, and Mobile...
With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
Google Panda Update: Quality Content is more Important than Ever
March 23, 2011 | Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Getting Keyword Ideas through Google Zeitgeist
January 6, 2011 | Conversion Best Practices
Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool...
Conducting SMART Keyword Research
November 10, 2010 | Conversion Best Practices
Everyone needs to know the ABC's of SMART keyword research and know how to take advantage of opportunities. You'll find that here along with a few helpful keyword research tools...
Usability Testing
October 26, 2010 | Conversion Best Practices, Speaking Our Minds
Tim Ash spoke at SES Chicago and gave some tips on testing the usability of a website to be able to make appropriate changes in real...
10 Things to Supercharge your SEM Campaigns
August 19, 2010 | Conversion Best Practices
From PPC to SEO to Social Media to landing page testing and optimization, this session gave users real, actionable tips, strategies and secrets to get more out of your online...