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Conversion Best Practices

CompetitiveInteligence

Competitive Intelligence, Am I Doing it Right [Webinar Recap]

The Milestone team presented an educational webinar, Competitive Intelligence, Am I Doing it Right, this week to highlight areas of your performance and your competitor's...
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Social Video Marketing Best Practices:

Taking Over Newsfeeds Globally

You probably have heard that "video is the new king of content". It wasn't long ago when posts with photos and links on Facebook, Twitter and Google Plus business pages was best...
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Digital Marketing and Conversion with Travel Channels

Distribution Channel Revenue Management (Travel Sites, GDS) The internet is continuing to be the most critical sales and revenue channel for hotels and the lodging industry. Some...
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Content Evolution Image

The Art of Engaging Digital Consumers [Video]

In today's digital marketplace, creating fresh and engaging content is essential to reaching your audience, catering to their needs and desires and inspiring them to buy, book,...
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Local SEO Tips

Top 5 Tips for Local Hotel Search Engine Optimization [Video]

Strengthen your business’ position in the local search ecosystem with these 5 simple steps and stay on top of the...
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Google+ Local URL Hijack

Google+ Local URL Hijack

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web...
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YelpPPC

Yelp! I Need More PPC… [Video]

Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
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Cross-Marketing Optimization – Search, Social, and Mobile

Cross-Marketing Optimization – Search, Social, and Mobile...

With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
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Google’s Hotel Finder Tool

Five Reasons Hotels should Use Google’s Hotel Finder Tool

Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results,...
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Google Panda

Google Panda Update: Quality Content is more Important than Ever

March 23, 2011   |   Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
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