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Gaurav Varma

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How to increase Likes, Fans and Followers

April 26, 2011   |   Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Focus on Conversions

Focus on Conversions and Not Clicks

April 26, 2011   |   Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Rich Snippets and Micro formats

Search Engines Announce Structured Data, Schemas, Rich Snippets,...

March 22, 2011   |   Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
Trends Impacting Online Search

Trends Impacting Online Search

November 12, 2010   |   Web Design and Promotion
We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide...
Web Design at SES San Francisco

Eye Tracking Usability and Neuromarketing Research to Improve...

August 20, 2010   |   Web Design and Promotion
At SES San Francisco 2010, the "eye tracking usability and neuromarketing research" session was focused on improving your website layout and design to enhance visitors' online...
E-Mail Newsletter Blast

Tips & Tricks for a Successful E-Mail Newsletter Blast

June 16, 2010   |   Web Design and Promotion
Get the latest tips and tricks to make your next E-Mail Newsletter a success while keeping in line with the Best E-Mail Marketing...
Update SEO For Multimedia

Update SEO For Multimedia and Rich Media

November 23, 2009   |   Getting Social
We attended a great session in Pubcon 2009 on Multimedia and Rich Media. The session talks about the optimization opportunities with audio, video, flash and other embedded...
Facebook Ads

Facebook Ads: Reaching Prospects Earlier In the Decision Cycle

September 3, 2009   |   Getting Social, Web Design and Promotion
Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and...
Essential Title Tag Strategies

7 Most Essential Title Tag Strategies

Title tags are the single most important ranking component on the page. A good title tag communicates to search engines what a page is about. It also compels users to want to view...

Multifaceted Search

March 11, 2008   |   Industry News
Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google Site Map Generator tool. Now, via Google...