Top 10 Strategies to Promote Hotels on Social Media in 2023
February 28, 2022 |
Getting Social, Hotel
An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they...
Guide to Social Media Marketing
January 5, 2022 |
Getting Social
Recent trends in social media usage have evolved more than ever and it is evident that social media will be a driving force for people. So, whether it’s for...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
Social Media Starfish
December 17, 2020 |
Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
Top Social Media Trends for 2020
December 18, 2019 |
Getting Social
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked...
Social Media Trends Impacting Your Hotel
February 20, 2019 |
Hotel
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Start Your Social Media Campaigns Right
July 30, 2018 |
Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
Creative Social Media Hits the Jackpot
January 14, 2018 |
Getting Social
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Social Media: Generate More Than Just Likes [Webinar Recap]
May 4, 2016 |
Getting Social
Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the...
Social Media and Content Marketing Webinar Recap
April 13, 2015 |
Getting Social, Speaking Our Minds
Social media and content marketing can be overwhelming, especially for a small hotel team. But social media is critical to maximize online revenue through a holistic digital...
Social Media Means Business For Hotels
February 10, 2015 |
Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 |
Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Social Media Optimization – Why should you participate?
August 29, 2014 |
Getting Social
Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
Milestone Garners Top Awards for Hotel Website Design and Social...
Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon...
The Impact of Social media on Your Online Visibility and Search...
May 21, 2013 |
Getting Social, Speaking Our Minds
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms...
Are Your Social Media Efforts Working with Each Other?
June 28, 2012 |
Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
Using Social Media to Launch or Migrate Your Website
April 24, 2012 |
Getting Social
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive...
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
Importance of Social Media Tracking and Online Reputation...
November 29, 2011 |
Getting Social
Hotels, Social Media, and Online Reputation Management - this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media,...
Building a social media strategy
November 9, 2011 |
Web Design and Promotion
A walkthrough of big and micro goal development, strategies, tactics before launching a social campaign. What are some of the major metrics we need to measure to performance....
Milestone Social Media Webinar: Top 10 Tips for Acquiring...
October 24, 2011 |
Digital Marketing Ideas, Speaking Our Minds
Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open...
Social Media’s Impact On Search Today
October 24, 2011 |
Getting Social
Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in...
Search Engine Results Pages & Social Media Integration
September 21, 2011 |
Getting Social
Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is...
The Power of Social Media Near a Booking Engine
September 21, 2011 |
Getting Social
There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have...
5 Must-Haves for Social Media Planning
September 21, 2011 |
Getting Social
Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll...
Discover How Engaged Your Competitors are in Social Media
July 7, 2011 |
Getting Social, Speaking Our Minds
Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the...