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Webinar: Critical Digital Marketing Trends for 2023

We will share the top 2023 digital transformation trends and how to create a robust strategic plan for 2023, aligning your customer, business goals, channels, KPIs, and priorities effectively. As brands continue to push through digital transformation, there is unprecedented focus on how to drive online digital discovery and customer acquisition. In this session, we […]

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Generational Patterns that Financial Services Marketers Should Consider

The rapid development of technology and shifting social priorities has resulted in generational patterns between Boomers, Gen X, Millennials, and Gen Z that can be useful to consider when using age demographics as segmenting criteria.   Research from BAI indicates clear preference patterns in how customers from the different generations want to engage with banks and […]

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How to Scale Your Enterprise SEO with Schemas and FAQs

Drive value by enabling schemas and FAQs across your digital properties  Schemas, FAQs, and entity search optimization strategies can significantly improve content visibility and enhance SEO by deploying techniques that enhance website content. They can drive the methodology behind marking up content or using automation and tools to efficiently scale initiatives for enterprise-class websites and […]

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Audience-Driven Email: How to Make Your Emails More Relevant

By Lisa Phillips, Executive Vice President & Chief Operating Officer – Clairvoyix  Location, location, location – it’s the number one rule in real estate. In email we can say relevance, relevance, relevance. Email marketers recognize that even when an email has an appealing subject line, a captivating offer, and an engaging image, it will not […]

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Top 10 Tips to Market Your Credit Union in 2023

Where to invest your time, effort, and resources to maximize your impact Headwinds point to a tougher economic environment for consumers worldwide, higher interest rates, and a looming risk of recession is presenting challenges to grow business in 2023. While it is hard on the one hand, there are opportunities rising on the other; the […]

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Why Hotels Are Better Than Airbnbs

Since its introduction back in 2008, Airbnb has been marketed as an alternative to hotels, adding a new facet to the travel industry. However, as the business model has grown beyond the initial excitement, it has begun to show some cracks as customers recognize the benefits they lose compared to staying in a hotel. Those […]

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Taking Your Site to the Next Level With Storytelling

When a user lands on your website, it’s not enough to just catch their attention. You want to keep it. The end goal, after all, is to create connections and ultimately lead them to book a stay or make a purchase. Now, how do you do this with so many other competitors on the market? […]

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Getting Emotional: Bringing Customers Into Your Brand’s Story

When customers land on your website, you want them to pay attention. But what makes customers pay attention when they visit countless sites on a given day? Two elements will play the most significant roles in convincing these visitors to trust you: the site’s visual appeal and ease of use. Not only do you want […]

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About 4 weeks ago by     No Comments Post Comments
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