Archive

We are proud to announce that Milestone Inc will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. Milestone received the prestigious HSMAI Adrian Awards for web design and digital marketing  Marriott […]

Credit Unions throughout the U.S. are working hard to provide the right mix of services to members during the current period of inflation and high interest rates. The challenge is that the current challenging financial environment is not likely to end soon.  High Interest Rates and Inflation Continue  The Federal Reserve’s Oct 2022 report shows […]

As we get into the hustle of the holiday season, making your Google Business profile (formely Google My Business or GMB) data accurate and relevant should be your focus to make it easy for people to find you on search and improve your interaction with them.   Plan any holiday hours changes 4 weeks ahead […]

In this session, Milestone experts shared extremely useful information on digital marketing trends and must-have solutions for 2023. These included useful insights on multisearch, helpful content update, omnichannel experience, and more with examples. They highlighted how to create a robust strategic plan for 2023, aligning your customer, business goals, channels, KPIs, and priorities effectively. The […]

The rapid development of technology and shifting social priorities has resulted in generational patterns between Boomers, Gen X, Millennials, and Gen Z that can be useful to consider when using age demographics as segmenting criteria.   Research from BAI indicates clear preference patterns in how customers from the different generations want to engage with banks and […]

Drive value by enabling schemas and FAQs across your digital properties  Schemas, FAQs, and entity search optimization strategies can significantly improve content visibility and enhance SEO by deploying techniques that enhance website content. They can drive the methodology behind marking up content or using automation and tools to efficiently scale initiatives for enterprise-class websites and […]

By Lisa Phillips, Executive Vice President & Chief Operating Officer – Clairvoyix  Location, location, location – it’s the number one rule in real estate. In email we can say relevance, relevance, relevance. Email marketers recognize that even when an email has an appealing subject line, a captivating offer, and an engaging image, it will not […]

Where to invest your time, effort, and resources to maximize your impact Headwinds point to a tougher economic environment for consumers worldwide, higher interest rates, and a looming risk of recession is presenting challenges to grow business in 2023. While it is hard on the one hand, there are opportunities rising on the other; the […]

By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Since its introduction back in 2008, Airbnb has been marketed as an alternative to hotels, adding a new facet to the travel industry. However, as the business model has grown beyond the initial excitement, it has begun to show some cracks as […]

When a user lands on your website, it’s not enough to just catch their attention. You want to keep it. The end goal, after all, is to create connections and ultimately lead them to book a stay or make a purchase. Now, how do you do this with so many other competitors on the market? […]