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Local Marketing Guide & Framework: A 5-step guide for your business to be relevant and prominent on search

Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within the geographic boundary of the user to match local intent, considering that half of all searches carried out online have local intent. 46% of all searches […]

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2021 Hotel Strategies to Increase Traffic and Revenue

With multiple vaccines on the way, the end of the pandemic is visible, so now is the right time to consider and plan for recovery. Milestone has picked out some top proven strategies from its hotel strategy incubator called Portfolio to help you. This article focuses on strategies hotels can work on to build business […]

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Why Are Schemas Important for SEO in 2021?

One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your business and how they can be used to boost your SEO ranks, you’ll love this infographic.

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Guide to FAQs and How to Do It Right

Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google has started to feature them in the SERPs. Google’s BERT update shifted the focus to entities, which are things in the context of […]

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Guide to Pay-Per-Click Marketing, PPC & Paid Search Marketing

Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but do not guarantee traffic. PPC media can be sourced in display or banner ads, paid social, email, and paid search. The largest providers of pay-per-click media are Google Ads, […]

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Top Local SEO Strategies for 2021

Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that displayed the description of the business, details of the service or product and finally contact numbers and even directions to the […]

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Top 5 Digital Metrics for Hotels

If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Total visits Unique visitors Unique visitors by channel Quality visitors Quality visitors by channel Let’s define and review the metrics: Total Visits Total visits has been a […]

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Social Media Starfish

The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize the evolving social media landscape.

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Holiday Season Is Here: Drive Search Visibility with GMB Special Hours & Attributes

As we get into the hustle of the holiday season, getting your GMB data accurate and relevant should be your focus to make it easy for people to find you on search and improve your interaction with them.  To start with, you can plan your days ahead for this holiday season and schedule your special […]

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How Milestone Sees Hotels and Businesses Recovering from Current Pandemic Over the Next 12 Months

By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data, processing it, discussing it, and sharing updated guidance with the community. The current state of affairs is mixed. The virus has maintained its presence, and depending on local government […]

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