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Why Is SEO Important?

There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be over 51% for most sites and as high as 75% for B2B sites. SEO is the largest channel for most sites. […]

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Milestone Selected as a Most Influential Company by CIO Bulletin for 2020

Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and impactful issues in the organic industry. See more awards Milestone received in recent years. Entities, Schemas, AMP, FAQs, and Voice Search Milestone helps companies organize and […]

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Webinar Recap: 2021 Business and Digital Marketing Trends

Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal. Key topics in this recap video: Top macroeconomic trends for 2021 Digital transformation and […]

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Guide to Video Marketing: Driving Engagement Across Industries

Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing strategy, and 88 percent say they see a positive ROI from their efforts. Customers appreciate the ability to watch videos across their various devices with people expected to […]

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Google Has Rolled Out the December 2020 Core Algorithm Update

While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO community – mostly in anxiety. Labelled the ‘Star Wars Day’, Google rolled out their last core algorithm on May 4th and the gap between the core algorithms could be reasoned as […]

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Building Your Hotel’s Digital Presence with Google My Business

Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor travel numbers in response to the novel coronavirus pandemic have all caused problems for those in the hotel industry. Like all businesses, those in hospitality must learn how […]

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7 Steps to Accelerate Your Digital Transformation

The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital when the pandemic began were better able to adapt. Digitization of products and services enables automation AND personalization, which improves the user experience and increases efficiency. Here […]

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